Project Overview
The project brief required designing and presenting artworks for a series of 3 persuasive campaign images for Lighthouse Publishing, building upon the brand identity and logo series created by myself.
Role: Graphic Designer
Software: Adobe Illustrator, Adobe InDesign
| introducing the brand + persona |
| campaign design: research |
| poster design process |
| rhetorical approach |
| design principles |
| campaign context + mock-ups |
